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Library:	Call Number:	Location:	Status:	Date Due:
Rochester Public Library	332.6019 Z92Y	Adult Non Fiction, 2nd Floor	Available

Summary :

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. InYour Money and Your Brain,Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions.Your Money and Your Brainoffers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.Your Money and Your Brainis as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book. Distributed by Syndetic Solutions, Inc.

Publisher's Weekly Review

It's tempting to blame your upbringing or your stingy boss, but the real culprit in your flawed relationship with money is your very own brain, argues finance writer Zweig. Combining concepts in neuroscience, economics and psychology, he explains how our biology drives us toward good or bad investment decision. Our brains are pretty self-deceptive, it turns out: we have difficulty admitting our lack of knowledge about finances; we overestimate our own wisdom and performance; and our preference for mistakes of action rather than inaction often leads us to irrational investment decisions. Most tellingly, "humans believe we're smart enough to forecast the future even when we have been explicitly told that it is unpredictable." Among the book's fun facts: the MRI brain scan of a cocaine addict is virtually identical to that of someone who thinks he is about to make money. Backed by stellar research and written in an entertaining, informal style that makes a complex subject accessible to the layperson, Zweig makes clear how we can understand what our brains are doing and how to use that knowledge to get out of our own way and invest wisely. (Sept.) Copyright 2007 Reed Business Information. Copyright Reed Business Information

Table of Contents

Chapter 1 Neuroeconomics	p. 1
Chapter 2 "Thinking" and "Feeling"	p. 8
Chapter 3 Greed	p. 34
Chapter 4 Prediction	p. 53
Chapter 5 Confidence	p. 85
Chapter 6 Risk	p. 127
Chapter 7 Fear	p. 154
Chapter 8 Surprise	p. 176
Chapter 9 Regret	p. 190
Chapter 10 Happiness	p. 228
Appendices	p. 266
Notes	p. 274
Acknowledgments	p. 326
Index	p. 329

Distributed by Syndetic Solutions, Inc.

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